Top 3 Reasons You Should Buy Vehicles Online 

Product + Tech | Wholesale Strategy |
2 mins
A picture of a man on his IPad in front of cars

Filling your dealership lot with the right inventory at the right time and the right price can be challenging and time consuming. Fortunately, digital marketplaces can help bridge the gap so you can find just what your retail customers are looking for, faster than ever. 

But maybe you’re wondering if buying vehicles online is right for you. Let’s talk about the top three reasons you should buy wholesale vehicles online. 

Convenience 

Buying vehicles online means spending less time sourcing inventory and more time retailing. Day or night, OPENLANE’s US digital marketplace offers a nationwide selection of exclusive off-lease vehicles daily that you won’t find anywhere else. With our dozens of flexible filters, you can search for and find exactly what you’re looking for, stocking your lot with the vehicles your customers want. You can make an offer, place a bid or buy it right then and there. 

And with OPENLANE’s scheduled timed auctions, you can preview inventory and set your bidding strategy in advance. Results can be personalized with curated recommendations, advanced filters, saved searches, waitlist, and notifications. This guarantees you are always getting the best selection and are never missing a deal. Not to mention, our detailed inspection process, backed by AI-powered insights, provides thorough condition reports for safer buys. Buying vehicles online is a convenient choice when finding the best vehicles for your lot. 

Larger Selection of Inventory

The inventory selection you’ll find on an online auction is often much broader than what is typically at a traditional physical auction. Online auctions provide access to a nationwide pool of vehicles, giving buyers access to fresh dealer trade and high-quality exclusive off-lease inventory from across the country. This means you’re not limited to the inventory available in your immediate area; instead, you can explore options from coast to coast to increase the chance of finding the exact model or color you want all in one place. On top of this, OPENLANE’s platform offers exclusive, daily access to off-lease vehicles that are only available in our marketplace. 

Lower Fees

Buying vehicles online not only typically has lower base fees but also reduces time and cost by minimizing transport stages, as the shipping route is usually more direct. Whether you’re buying or selling, OPENLANE offers the most competitive base fees* in the industry to help boost your bottom line.  Plus, we provide convenient and affordable add-on coverages to protect your purchase, giving you the confidence and peace-of-mind you need. It’s a no-brainer for cost-effective and secure vehicle buying.

Buying Vehicles Online at OPENLANE

Buying vehicles online might seem like a major change, but it’s the convenience, larger selection, and lower base fees that will help continue to grow your dealership. OPENLANE is here to make that transition as smooth as possible and make wholesale easy for you.

Want to learn more about how OPENLANE can help you? Start the sign-up process now.


*Based on a survey of publicly available competitor base fee schedules as of July 19, 2024.